| 论商业与中国体育结合的前景 |
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| 引用本文： | 盖文亮. 论商业与中国体育结合的前景[J]. 武汉体育学院学报, 2002, 36(4): 1-3 |
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| 作者姓名： | 盖文亮 |
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| 作者单位： | 西安交通大学,体育部,陕西,西安,710061 |
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| 摘 要： | 商业对体育的积极作用是不容置疑的，在中国，商业与体育结合的前景如何呢？体育将成为这几年吸引世界目光最多的领域，因为北京要承办2008年奥运会。当然，中国不仅要办好奥运会，更要利用这一契机全面发展中国体育。中国体育要走社会化和产业的道路，必须引入商业机制和手段。从商业与中国体育结合的3个阶段入手，预测商业与中国体育结合的前景。
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| 关 键 词： | 体育 竞技体育 群众体育 商业 结合 |
| 文章编号： | 1000-520X(2002)04-0001-03 |
| 修稿时间： | 2002-05-08 |
Prospect of the combination of business with the Chinese sports |
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| GAI Wen-liang. Prospect of the combination of business with the Chinese sports[J]. Journal of Wuhan Institute of Physical Education, 2002, 36(4): 1-3 |
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| Authors: | GAI Wen-liang |
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| Abstract: | Business has undoubtedly a positive effect on sports.Then,what is the prospect of the combination of business with sports in China?The Chinese sports will draw attention of the world due to the 2008 Olympic Games.Therefore,China should be ready not only to host a successful Olympic Games,but seize the chance to prosper the Chinese sports.Business system should be applied to socialize and industrialize the Chinese sports.This paper analyzes the prospect of the combination of business with the Chinese sports from three aspects. |
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| Keywords: | sports competitive sports mass sports business combination |
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