| 论足球运动员的职业化与商品化 |
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| 引用本文： | 刘怀祥.论足球运动员的职业化与商品化[J].南京体育学院学报(社会科学版),1999(4). |
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| 作者姓名： | 刘怀祥 |
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| 作者单位： | 南京工程兵工程学院军体教研室!２１０００７ |
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| 摘 要： | 根据女生在高校健美操课中的表现 ,分析产生“差生”的内外部原因 ,认为形成高校女生健美操“差生”的主要原因是学生自身的内部原因 ,对此提出了解决的方法。
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| 关 键 词： | 足球 职业化 价值 商品价值 人格价值 |
On the Soccer Athlete's Commercialization and Professionalization |
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| Liu Huaixiang.On the Soccer Athlete's Commercialization and Professionalization[J].Journal of Nanjing Institute of Physical Education,1999(4). |
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| Authors: | Liu Huaixiang |
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| Institution: | Liu Huaixiang |
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| Abstract: | Through the study of the soccer developing history in our country and through the analysis ofthe formation of the footballers' awareness of skill and strategy, it clarified that the footballersprofessionalization is found to be the procen of our country's soccer development. And at the sametime, through the comparison between our country's tuditional autlook of the ressonality value and theoutlook of the moden commadity value, it fusther darified the inner recwtionship between the value ofcommadity and the commercialized value of ressonality caused by the footballers professionalization.Both of them are more dependent on each other than antagonistic to each ather. |
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| Keywords: | soccer professionalization $value commadity value personality value |
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