The truths of business and the lies of academia: the order of discourse on higher education in Poland

ABSTRACT

This article presents the results of an analysis of hierarchization strategies in public debate over unemployment among university graduates. The aim of the investigation was to grasp the way that discourse controls interact with one another to produce and reinforce a particular ‘truth’ about the university. The objects of our analysis were the ways of identifying the following places by the media actors: (a) the privileged positions from which the truth of a given social order is told and within which the common good may be expressed, and (b) the positions which are opposed to the latter and from which only a particular interest and ‘populist’ demands can be articulated. These two categories in the debate were successively filled by the following groups: entrepreneurs (bearing witness to the truth about the low level of instruction at universities) and the representatives of the social sciences and humanities defending themselves against these accusations. The diversity of argumentative strategies was revealed at the three levels of the order of discourse: hierarchization of responsibility, hierarchization of access to the truth, and hierarchization of interests.