大数据背景下中国三小球网络关注度研究

随着体育事业的改革发展,体育关注度正在逐年攀升,隶属于"三小球"项目的乒乓球、羽毛球、网球都是中国的优势项目,此类项目的观赏性、关注度问题历来是项目本身的热点研究。本文通过百度指数的大数据平台对三小球的网络关注度进行了调查,并对三小球的时空特征及其形成因素进行了对比分析。研究发现:(1)三小球的网络关注度具有时点性,随着重要赛事的举办,网络关注度会有明显提高,奥运会的影响最大。(2)三小球的网络关注度具有地域性,跟各地区经济和体育产业发展状况有着必不可分的联系,经济发展良好的地区对三小球的关注度更高,沿海地区尤为突出。(3)三小球的网络关注度具有片面性,人们关注更多的是三小球的教学、规则及赛事结果,对于内在精神内涵及深入的比赛情况关注不够。(4)三小球的网络关注度具有受众差异性,男性关注度普遍高于女性,男女对于乒乓球和羽毛球项目的关注度差别不大,最大的差别在网球。关注度最高的年龄阶段都处在20~29岁,最低的是50岁以上人群。

Study on the Online Attention of“Three Small Balls”under Big Data Background

With the reform and development of sports,sports attention is increasing year by year. Table tennis,badminton and tennis,which belong to the"three small balls",are all the advantageous sports in China. The ornamental and attention of such sports has always been the hot research of the project itself. In this paper,the big data platform of Baidu Index is used to investigate the online attention of the three small balls,and to make a comparative analysis of the space-time characteristics and formation factors of the three small balls. The results show that:(1)the online attention of the three small balls is time-consuming. With the holding of important events,the attention will be significantly improved,and the Olympic Games will have the greatest impact.(2)the online attention of the three small balls is regional,which is inextricably linked with the development of the regional economy and sports industry. The regions with good economic development pay more attention to the three small balls,especially the coastal areas.(3)the online attention of the three small balls is one-sided. People pay more attention to the teaching,rules and results of the three small balls,and pay less attention to the inner spiritual connotation and in-depth competition.(4)the online attention of the three small balls is different from that of the audience. The attention of men is generally higher than that of women. The attention of men and women to table tennis and badminton makes no difference. The biggest difference is tennis. The highest level of attention is in the age of 20-29,and the lowest level is over 50 years old.