中国当代高校标志设计策略研究 |
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引用本文: | 洪琪.中国当代高校标志设计策略研究[J].科教文汇,2013(7):134-134. |
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作者姓名: | 洪琪 |
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作者单位: | [1]安徽广播影视职业技术学院,安徽合肥230011 [2]南京艺术学院,江苏南京210013 |
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基金项目: | 安徽省第二批高职高专教育教改示范专业“省级精品专业影视动画专业建设”(教秘高[2007]73号). |
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摘 要: | 当代高校标志良莠不齐,部分标志存在观念陈旧、形象单一等问题。本文结合案例分析,总结了文字构成、图形构成等常用设计策略,期望创作出符合高校自身形象的标志。
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关 键 词: | 高校 标志设计 设计策略 |
Research on the Design Strategy of Chinese Contemporary University Logo |
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Authors: | Hong Qi |
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Abstract: | Contemporary university logos are good and bad, and some logos are stereotype and single in image. Based on case analysis, this paper summarizes common design strategies such as text structure and graphic structure, hoping to create logos in accord with schools' own images. |
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Keywords: | colleges and universities logo design design strategy |
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