| 论动漫元素广告概念的延展——基于《中国广告作品年鉴》的实证研究 |
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| 引用本文： | 吴来安.论动漫元素广告概念的延展——基于《中国广告作品年鉴》的实证研究[J].国际新闻界,2011(1). |
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| 作者姓名： | 吴来安 |
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| 作者单位： | 安徽师范大学传媒学院; |
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| 摘 要： | 本文基于《中国广告作品年鉴》的实证研究,详细分析了动漫元素在广告中的投放趋势、分布情况和具体属性。将动漫广告概念从狭义的范围延展到了动漫元素广告这一广义的范畴,并进行了详细的分析。
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| 关 键 词： | 动漫广告 动漫元素广告 动漫形象 |
Extension of Animation Element Advertisement Concept:On the Basis of the Empirical Research of China's Advertising Works Yearbook |
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| WU Lai'an.Extension of Animation Element Advertisement Concept:On the Basis of the Empirical Research of China's Advertising Works Yearbook[J].Journal of International Communication,2011(1). |
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| Authors: | WU Lai'an |
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| Institution: | WU Lai'an (School of Communication,Anhui Normal University,Wuhu,241000) |
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| Abstract: | The article based on empirical research ofChinese Advertisement Work Yearbook.It gives details on the input trend,distribution and specific property in the advertisement.It expanded the concept ofAnimation Advertisementfrom the narrowly-defined range to a generalized category. |
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| Keywords: | Animation Advertisement Animation Element Advertisement Animation Image |
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