| 契机、转机或是危机?——试析数字新媒体对广播电视的影响 |
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| 引用本文： | 周小普,黄彪文. 契机、转机或是危机?——试析数字新媒体对广播电视的影响[J]. 国际新闻界, 2011, 0(4) |
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| 作者姓名： | 周小普 黄彪文 |
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| 作者单位： | 中国人民大学新闻学院; |
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| 摘 要： | 传统广播电视的数字化进程是革命性的。数字新媒体不仅在频道定位、内容形态、赢利模式、产业链等方面改变了广播电视的业态,同时也为广播电视带来了新的传播生态和社会交往方式。广播电视新媒体的发展必须要认清数字媒体对广播电视业态以及媒介生态的影响。决定广播电视新媒体发展方向的不是技术本身,而是民众数字生活水平的提高。
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| 关 键 词： | 广播电视 新媒体 数字化 |
Opportunity,Chance or Crisis:the Effect of New Digital Media on Broadcasting |
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| ZHOU Xiaopu,HUANG Biaowen. Opportunity,Chance or Crisis:the Effect of New Digital Media on Broadcasting[J]. Journal of International Communication, 2011, 0(4) |
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| Authors: | ZHOU Xiaopu HUANG Biaowen |
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| Affiliation: | ZHOU Xiaopu,HUANG Biaowen (School of Journalism and Communication,Renmin University of China,Beijing,100872) |
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| Abstract: | The digitization of broadcasting and television is a breakthrough.When the analogue broadcasting and television was advanced into a digital one,the whole industry and media ecology transformed,affecting the tactics of channels,the forms of TV programs,profit patterns,industry chain,and so on.The development of the digital standard will determine the direction of broadcasting and TV. |
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| Keywords: | Broadcasting New Media Digitization |
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