网络经济对我国体育企业的影响及对策研究

随着计算机和网络技术的大规模普及和提高,网络经济在世纪之交蓬勃发展,体育企业市场结构、商业准则和运作机制等方式及理念正在被改写,具体表现在:体育企业内部管理结构从“金字塔”型向扁平型过度;企业外部形成放大的供应市场;网上销售逐渐替代传统销售方式;体育企业内外沟通更加便捷与高效;对体育企业从业人员素质提出更高要求我国体育企业在网络经济大潮下面临机遇和挑战我国体育企业要适应网络经济的发展,必须在观念、体制、产品营销等方面进行创新,走创新发展之路,以适应网络经济发展的要求。

Influence and Strategy of Internet Economy over Physical Education Enterprises in Our Country

Along with the popularity of PC and advancement of network technology, internet economy has been developed greatly in the coming century. The market flame, commercial rules and operative mechanism of physical education enterprise are changing,and the changes can be expressed as follows: the internal management flame of physical education enterprise transforms from the "pyramid" model into the flat model; the exterior of enterprise has been shaped into amplificatory market :the traditional sale mode is being gradually substituted by sale on internet;physical education enterprises are becoming well - suited and highly efficient through the inside and outside communications; and their personnel are demanded with higher quality. The physical education enterprises in our country are facing with both opportunities and challenges. Idea and product marketing etc. are undergoing innovation,so that physical e-ducation enterprises in our country can meet the demand of internet economy's development.