| 踏“题”寻“美”——英文广告中爱情的机智表述 |
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| 引用本文： | 刘洪泉,郭婷.踏“题”寻“美”——英文广告中爱情的机智表述[J].荆州师范学院学报,2007,30(6):100-103. |
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| 作者姓名： | 刘洪泉 郭婷 |
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| 作者单位： | 长江大学外国语学院,湖北荆州434023 |
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| 摘 要： | 广告作为现代人们生活中的一种文化形式，其种类之繁多，传播形式之广泛，目的之复杂，是以往人们所不多见的。征婚广告更是独具特色，其标题尤其令人叹为观止。英文征婚广告的标题从文体学角度分析，具有独特的形式美和修辞美；同时由于中西方文化、历史、价值观等的不同，也体现出不同的语言特征。
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| 关 键 词： | 英文征婚广告 标题 修辞特色 |
| 文章编号： | 1673-1395（2007）06-0100-04 |
| 收稿时间： | 2007-10-11 |
Looking for Beauty amid the Lonely-Advertisement Titles |
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| LIU Hong-quan, GUO Ting.Looking for Beauty amid the Lonely-Advertisement Titles[J].Journal of Jingzhou Teachers College,2007,30(6):100-103. |
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| Authors: | LIU Hong-quan GUO Ting |
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| Abstract: | Advertisement, as a culture form of the daily life in modern society, has enormous expressing kinds, spreadingout sorts and purposes, which is rarely seen long before. The Lonely-heart advertisement is considered more fascinating, especially, the title of this kind of advertisement is much more sensational. This thesis mainly takes the title of the English lonelyheart advertisement from the aspect of stylistics, specifically analyzes about its forms, rhetoric methods;at the same time, owning to the foreign respective culture, history, value and so on, it forms the unique aesthetic view. |
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| Keywords: | English lonely-heart advertisement title rhetoric feature |
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