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A Multimodal Critical Discourse Analysis: Taking a Car Advertisement as an Example |
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| Abstract: | This study is a multimodal discourse analysis of an initiative advertisement of the New Cayman released by the official website of Porsche,Follow the Code of Curve,based on the three-dimensional conception of discourse by Norman Fairclough.The research finds that the social trend of commercial advertising is becoming focusing on people instead of products. |
| Keywords: | Multimodal discourse commercial advertisement three-dimension |
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