湖南省体育文化产业现状及对策研究*

近些年来,各级政府出于对于体育文化产业的推动与促进,陆续发布了很多相关的扶持以及改进措施.所以很容易看出,结合湖南省的体育文化特色,还是有很多的机遇和挑战的.虽然在最近几年中,湖南省的体育文化产业的表现有所提高,对湖南经济的贡献能力不断攀升,但仍有一定的问题和疏漏.首先是政府体制障碍,改革还不是很彻底.政府还需要更多的经济投入,在教育方面,还要更加重视体育人才的培养,体育器材也要不断的更新.同时,也要加强对于体育运动的宣传力度,加强全民经常运动的意识,呼吁越来越多的人都参与到体育运动.这样体育运动才会有市场,体育文化产业才能开展得起来.同时,多组数据证明,体育产业结构还存在不均衡的现象,我们要保持长处,同时不断的修补短板.由此可以看出,当前的发展形势下,只有依靠吸引更多的人群参与到体育运动健身中,形成固定的消费群体,才能够在一定程度上更好地开展体育文化活动.在完整的体育发展体系尚未健全之前,湖南省所做的很多计划与目标都难以实现.因此,要想发展体育文化产业,就需要将目光注重到建立起更加合理的可持续盈利模式,形成一个完整的体育布局.

Feasibility Research on the Improvement of Sports Culture Power in Hunan Province

In recent years, governments at all levels released a lot of related support and improvement measures for the development of sports cultural industry. So it''s easy to see, the combination of Hunan province sports culture characteristics, there are still a lot of opportunities and challenges. Although in recent years, performance sports in Hunan province has improved, the cultural industry in contribution to the economic of Hunan ability is rising, but there are still some problems and misunderstandings. The first is the government system obstacle, also is not very thorough reform. The government still needs more economic investment, in terms of education, but also pay more attention to the cultivation of sports talents, sports equipment constantly updated. At the same time, also want to strengthen the publicity to the sports, strengthen national sports consciousness, often called for more and more people are involved in sports. This sport will have market, sports cultural industry to carry out. At the same time, multiple sets of data show that the sports industry structure is not balanced phenomenon, we should keep the strengths, at the same time repair short version. Thus it can be seen that the development of the current situation, only rely on to attract more people to participate in the sports fitness, form a fixed consumer groups, to be able better to carry out sports cultural activities to some extent. Before the complete system of sports development is not yet perfect, hunan province has done a lot of plans and goals are difficult to achieve. To develop sports culture industry, therefore, it needs to pay attention to sustainable profit model, to establish a more reasonable form a complete physical layout.