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心理旅游产品初论
引用本文:陈启新,丁曼华,冯耕耘.心理旅游产品初论[J].昆明大学学报,2013,5(1):24-29.
作者姓名:陈启新  丁曼华  冯耕耘
作者单位:1. 三峡旅游职业技术学院 443100
2. 三峡大学经济与管理学院旅游系 443002
基金项目:湖北省社会科学院宜昌分院(宜昌市社会科学界联合会)2012年立项课题"心理服务产品在宜昌休闲旅游中的应用研究"成果
摘    要:将心理服务和旅游服务进行紧密融合,探索心理学在旅游产业中的应用新举措,让游客既能在游山玩水中体验到美景带来的感官愉悦,又能感受到心理服务带来的心灵成长,实现“身心快乐+心灵成长”双重收获,以期推进旅游产业和心理服务共同发展,由此深入探究了一种具有广泛适用性的新的旅游产品——心理旅游的内涵及开发策略,提出了心理旅游产品组织实施的基本原则与策略,同时为创建和谐社会探索新途径。

关 键 词:旅游产品  心理服务  心理旅游  开发

Preliminary discussion about psychological tourism products
CHEN Qi-xin , DING Man-hua , FENG Geng-yun.Preliminary discussion about psychological tourism products[J].Journal of Kunming University,2013,5(1):24-29.
Authors:CHEN Qi-xin  DING Man-hua  FENG Geng-yun
Institution:CHEN Qi - xin, DING Man - hua, FENG Geng - yun
Abstract:This paper explores new applying measures of psychology in tourism industry to help visitors find more happiness both from the closer touch to good scenery and the corresponding heart growth through the close integration of psychological services and tourism services. We think the realization of "physical and mental happiness + soul growth" will bring the development not only in tourism industry but also in the psychological services. To improve the tourism industry and psychological service, we fur- ther study the new - widely used tourism products - the connotation of psychological tourism and development strategies, then the paper also advances the basic principles and strategies to carry out the psychological tourism products and new ways to create har- monious society.
Keywords:tourism products  psychological services  psychological tourism  development
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