| 我国公益募捐宣传策略探析 |
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| 引用本文： | 尹金凤.我国公益募捐宣传策略探析[J].湖南大众传媒职业技术学院学报,2008,8(1):13-15. |
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| 作者姓名： | 尹金凤 |
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| 作者单位： | 湖南师范大学,公共管理学院,湖南,长沙,410081 |
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| 摘 要： | 目前中国公益募捐活动宣传中存在着宣传对象面狭窄、宣传代言人单一、宣传技巧呆板等问题。文章针对以上三个问题提出改进的建议，并运用新闻传播学、受众心理学及社会学、伦理学的相关理论论证所提建议的可行性。
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| 关 键 词： | 公益募捐 宣传技巧 宣传效果 |
| 文章编号： | 1671-5454（2008）01-0013-03 |
| 收稿时间： | 2007-10-30 |
| 修稿时间： | 2007年10月30 |
On the Propaganda Strategies of China's Public Good Donations |
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| YIN Jin-feng.On the Propaganda Strategies of China's Public Good Donations[J].Hunan Mass Media Vocational Technical College(Mass Media),2008,8(1):13-15. |
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| Authors: | YIN Jin-feng |
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| Institution: | YIN Jin-feng (Public Administration College, Hunan Normal University, Changsha, Hunan 410081) |
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| Abstract: | The propaganda campaign of China's public good donations nowadays contains the following problems: the audience it faces is limited,the representatives of the campaign are not widely chosen and the techniques are stereotyped.The paper studies these problems and puts forward solutions on the basis of the theories of communication studies,sociology and ethics. |
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| Keywords: | public good donation propaganda technique effect |
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