| 改革开放以来中国媒体体育宣传的发展及宣传观的演变 |
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| 引用本文： | 陈治.改革开放以来中国媒体体育宣传的发展及宣传观的演变[J].浙江体育科学,2011,33(2). |
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| 作者姓名： | 陈治 |
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| 作者单位： | 河南大学,体育学院,河南,开封,475001 |
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| 摘 要： | 文章首先界定了媒体体育宣传的概念,然后围绕中国政治经济、体育事业以及媒体技术的发展这三个历史划分的维度,将改革开放以来媒体体育宣传分为兴起、发展、突破三个阶段;并以奥运宣传报道为例分析了媒体体育宣传实践的主要内容;最后探讨了改革开放以来中国媒体体育宣传观的演变,认为其宣传观是沿着宣传性、信息性到公共性的路径发展的。
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| 关 键 词： | 媒体体育宣传 宣传观 发展 改革开放 |
The Development of Media Sport Propaganda and the Change of its Ideas since the Implementation of Reform and Opening-up Policy |
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| CHEN Zhi.The Development of Media Sport Propaganda and the Change of its Ideas since the Implementation of Reform and Opening-up Policy[J].Zhejiang Sport Science,2011,33(2). |
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| Authors: | CHEN Zhi |
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| Institution: | CHEN Zhi(School of Physical Education,Henan University,Kaifeng 475001,China) |
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| Abstract: | The author of the paper defines the concept of media sport propaganda at first,then divides media sport propaganda since the implementation of reform and opening-up into three stages that are rising,development and breakthrough according to three dimensionality that are Chinese political and economical development,sport enterprise and media technology development.The author analyses the main contents of media sport propaganda practice taking Olympic propaganda report as example.At last,the author probes int... |
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| Keywords: | media sport propaganda propaganda ideas develop reform and opening-up |
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