| 我国高校广告设计教学体系的构建 |
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| 引用本文： | 徐成杰.我国高校广告设计教学体系的构建[J].丽水学院学报,2006,28(4):110-112. |
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| 作者姓名： | 徐成杰 |
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| 作者单位： | 丽水职业技术学院,装潢艺术系,浙江,丽水,323000 |
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| 摘 要： | 根据高校广告设计教学的现状及其存在的问题,呼吁创建自身独立的广告设计学科体系,进一步明确教学目的和培养目标,修正基础课程范围、内容与知识结构,改进我国高校广告设计教学方法。
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| 关 键 词： | 高校 广告设计 教学体系 课程设置 |
| 文章编号： | 1008-6749（2006）04-0110-03 |
| 收稿时间： | 2006-01-11 |
| 修稿时间： | 2006-01-11 |
The Teaching System Constitution of Advertisement Designing in University |
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| Xu Chengjie.The Teaching System Constitution of Advertisement Designing in University[J].Journal of Lishui University,2006,28(4):110-112. |
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| Authors: | Xu Chengjie |
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| Institution: | Ornamental Art Department, Lishui Vocational and Technical College, Lishui Zhejiang 323000, China |
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| Abstract: | This paper appeals to establish the independent subject system in advertisement designing,according to the present conditions and existing problems in advertisement design art teaching in universities and colleges.It also intends to give further explicit teaching and training purposes,and to revise the fundamental course scope,contents and knowledge structure in order to improve the advertisement design teaching method. |
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| Keywords: | university and college advertisement design teaching system course constitution |
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