企业危机沟通策略研究

随着经济全球一体化迅猛发展以及企业经营环境的多变,企业危机在不断上演,危机沟通作为企业危机管理的重要手段显得尤为重要。企业在危机沟通过程中应避免陷入一些误区：采取鸵鸟政策、在危机公开后才着手处理、被动回应不采取积极主动方式。针对不同的危机沟通对象：企业员工和相关利益群体、消费者、媒体、政府及相关中介组织采用恰当的沟通策略,可以降低企业危机的冲击,赢得社会各界的理解和信任。促使企业尽快摆脱危机。

The Research on Enterprise Crisis Communication Strategy

With the rapid development of economic globalization and the ever-changing business environment,enterprises constantly experienced crisis,crisis communication as an important means of crisis management is very important.In the process of enterprise crisis communication should be avoided in some misunderstandings: take ostrich policy,in crisis after public response to treatment,passive response and not take a proactive approach.Use appropriate communication strategies for employees and relevant interest grou...