| 手持电视的内容产品发展战略 |
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| 引用本文： | 周笑. 手持电视的内容产品发展战略[J]. 衡阳师范学院学报, 2006, 27(4): 105-109 |
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| 作者姓名： | 周笑 |
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| 作者单位： | 复旦大学,新闻学院,上海,200433 |
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| 摘 要： | 发展手持电视的战略关键在于构建出独特的内容平台,而不在于技术。各类手持电视在解决完阶段性的关键技术难题之后,最终的瓶颈将是内容产品。包括手机电视、MP4多功能视频终端等在内的各种手持电视,其长远发展战略的核心是构建独特的内容服务平台。这需要一方面充分利用已有的技术优势,为现有传统媒介提供增值服务平台,以确保自身发展所需要的市场空间和资金资本;另一方面从形式元素、制作技术到文本创作,逐步构建适用于手持电视的独特内容平台。
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| 关 键 词： | 手持电视 手机电视 内容产品 |
| 文章编号： | 1673-0313（2006）04-0105-05 |
| 收稿时间： | 2006-03-28 |
| 修稿时间： | 2006-03-28 |
Development Strategy for Content Products of Headset-TV |
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| ZHOU Xiao. Development Strategy for Content Products of Headset-TV[J]. journal of Hengyang Normal University, 2006, 27(4): 105-109 |
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| Authors: | ZHOU Xiao |
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| Affiliation: | Journalism School, Fudan University, Shanghai 200433, China |
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| Abstract: | The sticking point of development strategy of Headset-TV is not new technology but the unique content products,the real bottleneck.For this reason,all kinds of Mobile-TV developer,including the handset-TV ones and MP4-TV(a multimedia player) ones,should build up their own unique content producing platform step by step.First step is to translate to technology advance to market advance by providing needful service for the traditional TV stations,making sure that strategic resource is safe.The second step is to build up an unique integrated content producing platform which involves foundational formal elements,producing technology and content creature. |
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| Keywords: | Headset-TV Handset-TV content product |
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