| 广告语言的"违规" |
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| 引用本文： | 郝瑞英.广告语言的"违规"[J].四川教育学院学报,2006,22(5):84-86. |
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| 作者姓名： | 郝瑞英 |
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| 作者单位： | 江苏省无锡商业职业技术学院,外语系,江苏,无锡,214062 |
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| 摘 要： | 文章列举了大量的英语广告实例，总结出广告语言所谓“违规”的表现，并进一步分析了广告语言“违规”的动因。
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| 关 键 词： | 广告语言 违规 表现 动因 |
| 文章编号： | 1000-5757（2006）05-0084-03 |
| 收稿时间： | 2005-11-24 |
| 修稿时间： | 2005-11-24 |
The rule-breaking of advertising language |
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| HAO Rui-ying.The rule-breaking of advertising language[J].Journal of Sichuan College of Education,2006,22(5):84-86. |
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| Authors: | HAO Rui-ying |
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| Abstract: | This paper attempts to list the main types of rule - breaking in advertising language by examining a range of English advertisements, and explains the motivation and reason that advertising language violates the rules or conventions of the language. |
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| Keywords: | advertising language vale- breaking types motivation and reason |
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