福建区域品牌的建设

构建区域品牌,有利于增强福建区域竞争力、转变经济发展方式和获得持续的品牌效应。在区域品牌建设过程中,福建集群中的一些龙头企业依托已有的名牌产品,培育了一批具有较强市场影响力的区域品牌,成为带动福建经济增长的有效"引擎"。但是在区域品牌创建过程中也存在着品牌意识薄弱,区域品牌产品同质化严重,创新不足,区域品牌种类比较单一,层次较低等问题。为了实现福建区域经济的健康可持续发展,必须确立政府、协会、企业一体的区域品牌培育意识,完善竞争合作机制,推进产业转型升级,提高区域品牌层次,促进区域品牌创新发展。

On Brand Construction in Fujian Region

The construction of regional brand is helpful to strengthen Fujian’s regional competition,transform the mode of economic development and obtain sustainable brand effect.Based on the existing famous brand products,some leading enterprises in Fujian have cultivated a group of strong influenced brands in the construction process of regional brand,which have become effective "engines" driving Fujian’s economic growth.However,the development of Fujian’s regional brand also has problems,such as weak brand consciousness,serious homogeneity products,lack of innovation,rare species of regional brand,being on low level and so on.In order to realize the healthy and sustainable development of Fujian’s economic,it is necessary to establish the integrated awareness of fostering regional brand with government,association and enterprises.What’s more,it is needed to improve competitive cooperation mechanism,transform and upgrade industrial structure,improve regional brand level,and promote regional brand innovation.