商务英语中广告语言艺术的语用分析

广告语言是一种特殊的语言交际形式,广告语言的艺术美在一定程度上源于语言的学习,广告语言艺术就是创造美、传播美的艺术。在广告言语交际中,如果说话人有意违反合作原则(包括质的、量的、关联的和方式的四种准则),又能为听话人所理解,那么就会产生会话含义。在商务英语的学习中,更应该理解其语用基础,来增强商务英语的应用能力。从语用学的角度来分析广告英语和商务英语的异同,可以为广告语言的学习和商务英语的应用提供一点参考。

Pragmatic Analysis Advertising Language in Business English Language

The advertising language is a special kind of language in communication, the art of the advertising language comes from the study of the language in a certain degree, Advertising language art is to create beauty and propagate beauty. In advertising speech communication, if the speaker intends to violate the cooperative principle (including the quality, quantity, relation and manner), but also can be understood by the people, it will produce conversational implicature. We should understand this foundation in pragmatic in Business English language studying to strengthen our applicational ability in business English. This text attempts to analyse the similarities and differences between advertising English and business by pragmatic, aim at offering a bit consulting on the study of the advertising language and business English.