| 体验经济时代的体育消费需求及营销策略 |
| |
| 引用本文： | 石立江. 体验经济时代的体育消费需求及营销策略[J]. 山东体育科技, 2005, 27(3): 58-60,62 |
| |
| 作者姓名： | 石立江 |
| |
| 作者单位： | 郑州轻工业学院体育教学部,河南,郑州,450002 |
| |
| 摘 要： | 经济社会已进入体验经济时代,科技创新和休闲时间增多,引发体育消费观念和消费方式的深刻变化.体育产业在新的机遇和挑战面前,要重新审视营销策略才能获得进一步发展.
|
| 关 键 词： | 体育经济 体育产业 体育消费 营销策略 |
| 文章编号： | 1009-9840（2005）03-0058-03 |
| 收稿时间： | 2005-05-30 |
| 修稿时间： | 2005-05-30 |
Sports consumption and its marketing strategy in the experience economic times |
| |
| SHI Li-jiang. Sports consumption and its marketing strategy in the experience economic times[J]. Shandong Sports Science & Technology, 2005, 27(3): 58-60,62 |
| |
| Authors: | SHI Li-jiang |
| |
| Abstract: | the idea and way of sports consumption have been changed a lot as a result of the increase of scientific creations and people's leisure time in the experience economic times.In order to seek further development,the sports industry should recheck the marketing strategy. |
| |
| Keywords: | experience economy sports industry sports consumption marketing stratrgy |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
