| 沈阳市中间阶层体育消费特征的社会学分析 |
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| 引用本文： | 王晓东,吴莹.沈阳市中间阶层体育消费特征的社会学分析[J].辽宁体育科技,2010,32(5):14-16. |
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| 作者姓名： | 王晓东 吴莹 |
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| 作者单位： | 东北大学体育部,辽宁,沈阳,110004 |
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| 摘 要： | 运用问卷调查、访谈、文献资料、数理统计等方法，对辽宁省沈阳市中间阶层体育消费特征进行调查，了解沈阳市中间阶层参与体育消费的动机、体育消费水平及影响因素等，并试图通过市场预测为如何进一步开发、经营沈阳市体育消费市场提供相关建议。
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| 关 键 词： | 沈阳市中间阶层 体育消费 特征 |
A sociological analysis on the characteristics of the middle class's sports consumption in Shenyang |
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| WANG Xiao-dong,WU Ying.A sociological analysis on the characteristics of the middle class's sports consumption in Shenyang[J].Liaoning Sport Science and Technology,2010,32(5):14-16. |
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| Authors: | WANG Xiao-dong WU Ying |
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| Institution: | (Physical Education Dept. Of NEU, Shenyang Liaoning 110004) |
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| Abstract: | By using the methods of documents, questionnaire, interview, and statistics, this article investigates the characteristics of middle class sports consumption, and learns their motivations, levels, and influence factors of their participating sports consumption; and then through market forecasting, it puts forward some suggestions for developing and running the markets of sports consumption in Shenyang. |
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| Keywords: | middle class sports consumption characteristics |
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