| 新疆高校大学生手机短信消费动机调查 |
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| 引用本文： | 兰杰.新疆高校大学生手机短信消费动机调查[J].新疆师范大学学报(哲学社会科学版),2011,32(2):96-102. |
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| 作者姓名： | 兰杰 |
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| 作者单位： | 新疆大学外国语学院,新疆乌鲁木齐,830046 |
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| 基金项目： | 新疆维吾尔自治区社会科学基金 |
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| 摘 要： | 手机短信已成为高校校园文化的一部分。文章运用问卷法和访谈法调查新疆高校大学生手机短信消费动机。调查表明:手机短信不仅是大学生满足心理需求的手段,而且是人际交往的有效工具;最后,对如何构建校园短信文化提出了建设性的意见。
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| 关 键 词： | 满足 动机 心理 手机短信 |
A Survey of the Consuming Motive for College Students' Cellular-Phone Message in Xinjiang's Institutions of Higher Education |
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| LAN Jie.A Survey of the Consuming Motive for College Students' Cellular-Phone Message in Xinjiang's Institutions of Higher Education[J].Journal of Xinjiang Normal University (Edition of Philosophy and Social Sciences ),2011,32(2):96-102. |
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| Authors: | LAN Jie |
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| Institution: | LAN Jie (College of Foreign Languages,Xinjiang University,Urumqi Xinjiang 830046) |
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| Abstract: | Cellular-phone message is a part of campus culture in institutions of higher education.The essay writer probes into the consuming motive of cellular phones among college students in Xinjiang's institutions of higher education through questionnaire and interview.The survey indicates that the message is not only a tool to meet students' psycho-demand but an effective instrument for personal communication.In the end,the writer offers constructive idea on how to construct campus message culture. |
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| Keywords: | Satisfaction Motive Mentality Cellular-Phone Message |
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