The Men and Women of non-no: Gender,Race, and Hybridity in Two Japanese Magazines

This article compares the hybrid constructions of race, gender, and culture offered by two Japanese magazines very similar in nature, although one is targeted at men, the other at women. Locating non-no and Men's non-no within a larger transcultural discourse of commodified cultural representation, this comparison reveals significant differences in the magazines’ constructions. While the magazines’ hybridities may offer opportunities for subversive gestures, their representations of race and gender are ultimately likely to legitimize longstanding power relations, both globally and locally.