Analysis of the Chinese Library Market and its Growing Potential

This article summarizes the characteristics of Chinese library markets, elaborating professional books suppliers’ widening strategies and the requirements of the widening capability to satisfy the needs of the library markets. This article also summarizes the practice of Jiangsu Xinhua Distribution Group, as one of the important publishing groups in the publishing field of China, in expanding Chinese library market since 2004, highlighting the successful experience on its marketing activities.