探析网络营销的资源挖掘

网络营销的核心思想是“营造网上经营环境”。网上经营环境，是指企业内部和外部与开展网上经营活动相关的环境，包括．网站本身、顾客、网络服务商、合作伙伴、供应商、销售商、相关行业的网络环境等。我国企业由于认识和资金投入的限制，浪费了大量网络营销资源，如何利用有限的资金换来更多的资源?本试图从企业网站、用户资料和伙伴合作等不同的方面，对网络营销中的诸多资源进行挖掘研究。

Discussion on E-Marketing Resources Exploitation

To create e-marketing surroundings is the kernel idea of e-marketing. E-marketing surroundings is the marketing practice circumstances on e-network of an enterprise, including enterprise web, client, ISP internet, cooperators, supplier, seller, and interrelated industries e-circumstances. Chinese enterprises have wasted a lot of e-marketing resources as impercipient and financing limits. How to make use of limited capital to get more resources? This text is trying to exploit the e-resources of e-marketing from different aspects, enterprise web, user information, and cooperator.