| 中国外贸企业的生存模式研究 |
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| 引用本文： | 江剑敏.中国外贸企业的生存模式研究[J].洛阳师范学院学报,2014(11):120-122. |
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| 作者姓名： | 江剑敏 |
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| 作者单位： | 福建对外经济贸易职业技术学院 |
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| 基金项目： | 福建省教育厅B类社科研究项目（JB12557S） |
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| 摘 要： | 通过对外贸公司负责人的实地访谈和相关资料调研，归纳总结了后危机时代中国外贸企业的各类较为成功的生存模式，这些模式主要包括联合营销、跨境电商平台合作、海外办事处与全球化贸易、直销型国内贸易组合进口、产品扩展等．
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| 关 键 词： | 生存模式 营销组合包 跨境电商 组合进口 产品扩展 |
Modes of Survival of Chinese Foreign Trade Enterprises |
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| JIANG Jian-min.Modes of Survival of Chinese Foreign Trade Enterprises[J].Journal of Luoyang Teachers College,2014(11):120-122. |
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| Authors: | JIANG Jian-min |
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| Institution: | JIANG Jian-min (Fujian International Business and Economic College, Fuzhou 350016, China) |
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| Abstract: | Through field interview and relevant literature study, this paper summarizes the types of successful modes of survival of Chinese foreign trade enterprises, including strategic operations of joint marketing, cross-bor- der E-commerce cooperation, overseas operation offices, globalized trade and marketing, direct selling domestic trade, combined importation, product extension and etc. |
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| Keywords: | survival modes marketing mix package cross-border E-commerce combined importation prod-uct extension |
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