| 湖南媒介环境与长株潭"一体化"宣传策略探析 |
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| 引用本文： | 陈植源,杨卫.湖南媒介环境与长株潭"一体化"宣传策略探析[J].湖南大众传媒职业技术学院学报,2001,1(2):58-61. |
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| 作者姓名： | 陈植源 杨卫 |
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| 作者单位： | 湘潭日报社,湖南,湘潭,411100 |
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| 摘 要： | 长、株、潭经济一体化(以下简称“一体化”)的宣传工作涉及到一个如何充分利用湖南媒介资源,最大限度地扩大“一体化”影响,创造良好的内外部环境的问题。根据以往“一体化”宣传工作的成效与不足,应当应用传播学和管理学的基本原理,针对湖南媒介资源的基本状况,探讨大众传播特征的变化趋势,加大“一体化”宣传的工作力度。从资源配置角度研究宣传工作的基本策略。
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| 关 键 词： | “一体化” 媒介环境 媒介资源 大众传播 传播学 宣传工作 宣传策略 长株潭 湖南 经济一体化 |
| 文章编号： | 1671-5454(2001)02-0058-04 |
| 修稿时间： | 2001年11月12 |
The Media in Hunan and the Propaganda Strategies of the Integrating Project Practised among the Cities of Changsha, Zhuzhou and Xiangtan |
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| CHEN Zhi-Yuan,YANG Wei Xiangtan Daily Press,Xiangtan,Hunan.The Media in Hunan and the Propaganda Strategies of the Integrating Project Practised among the Cities of Changsha, Zhuzhou and Xiangtan[J].Hunan Mass Media Vocational Technical College(Mass Media),2001,1(2):58-61. |
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| Authors: | CHEN Zhi-Yuan YANG Wei Xiangtan Daily Press Xiangtan Hunan |
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| Institution: | CHEN Zhi-Yuan,YANG Wei Xiangtan Daily Press,Xiangtan,Hunan 411100 |
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| Abstract: | The propaganda of the economic integration of Changsha, Zhuzhou and Xiangtan (its contraction is called"integration") involves making full use of Hunan's media resources. By using the basic principles of propaganda and man-agement science, this article reviews the success and shortcomings of integration propaganda, introducs the basic condi-tions of Hunan media resources, analyzes the inner environment of Hunan media, probes into the trend of mass media andat last proposes some advice in strengthening the integration propaganda. Researching the strategies from resource alloca-tion is an innovation in this article. |
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| Keywords: | integration media propaganda |
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