湖南省体育旅游资源开发与运营状况研究

运用文献资料、实地考察等研究方法,对湖南省体育旅游发展现状和优势进行了分析。研究结果表明:湖南省具有丰富的生态体育旅游资源;别具特色的湖湘文化;独特的民族体育旅游资源等优势,其体育旅游产品开发所能带来的收入必将是空前可观的。由于湖南对体育旅游认知度不高、对服务景系开发不足;媒体对本地的体育项目赛事宣传力度不够;产业链条不长;现有的体育旅游项目内容单一,缺乏特色,规模小,没有形成品牌,使湖南体育旅游市场的潜力没有被充分挖掘出来。针对上述存在的问题,文章提出了发展湖南省体育旅游的对策,为湖南体育旅游发展与研究提供参考。

Research on Sports Tourism Resources Development and Operation Situation in Hunan Province

By using the method of literature review, on - the - spot investigation and research, this paper makes analysis on sports tourism development and advantage in Hunan province. The results show that it has abundant tourism resources, the distinctive culture of Hunan, national sports tourism resources unique advantages, the de- velopment of sports tourism products can bring considerable income. It will be an unprecedented. Hunan due to the sports tourism awareness is not high, the service is insufficient development view, media not to the local sports months publicity events, industrial chain is not long; the existing sports tourism items are single, the lack of fea- tures, small scale, has not formed the brand, not the Hunan sports tourism market potential is fully excavated. In view of the above problems, this paper put forward the development countermeasures of sport tourism in Hunan province, to provide the reference for the development of sports tourism in Hunan and study.