| 基于SWOT分析的右玉县体育旅游发展策略 |
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| 引用本文： | 赵剑峰,李茂,孙宁. 基于SWOT分析的右玉县体育旅游发展策略[J]. 体育科技文献通报, 2014, 0(4): 8-10 |
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| 作者姓名： | 赵剑峰 李茂 孙宁 |
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| 作者单位： | 山西大同大学体育学院,山西大同037009 |
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| 基金项目： | 2011年山西省高等学校大学生创新创业项目（项目编号：2011259） |
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| 摘 要： | 本研究通过SWOT分析法对右玉县实施体育旅游的优势、劣势、机遇和威胁进行分析,提出了统筹规划,扩大宣传;结合民俗突出旅游产品地方特点;推进法制建设,加强资源环境保护;多方融资,引进人才,形成产业联动;加强区域联合,突出区域优势的发展策略。以期开展体育旅游拉动县域经济、文化发展的目的。
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| 关 键 词： | SWOT分析 体育旅游 发展策略 |
Research on Youyu Sport Tourism Development Strategy Based on the SWOT Analysis |
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| ZHAO Jian-feng,LI Mao,SUN Ning. Research on Youyu Sport Tourism Development Strategy Based on the SWOT Analysis[J]. Bulletin of Sport Science & Technology, 2014, 0(4): 8-10 |
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| Authors: | ZHAO Jian-feng LI Mao SUN Ning |
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| Affiliation: | ( School of Physical Education, Datong University, Datong 037009, China.) |
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| Abstract: | By analyzing the strengths , weaknesses , opportunities and threats of the implementation of sports tourism in Youyu County , this paper has proposed the overall planning to expand publicity and highlighted the lo-cal tourism production characteristics combined with the folk custom .Further more, this essay has suggested pro-moting the legal system construction , strengthening the protection of resources and environment , forming the in-dustrial linkage by multi -party financing and introducing talents and reinforcing regional joint development to highlight the development strategy of regional advantages .Thus to reach the goal of boosting the county ’ s economy and culture by sports tourism . |
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| Keywords: | SWOT analysis Youyu county sport tourism development strategy |
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