| 廊坊市发展会展经济品牌的策略 |
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| 引用本文： | 李毅超,刘玉梅. 廊坊市发展会展经济品牌的策略[J]. 廊坊师范学院学报(自然科学版), 2008, 8(3) |
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| 作者姓名： | 李毅超 刘玉梅 |
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| 作者单位： | 1. 河北工业大学廊坊分校,河北 廊坊,065000
2. 廊坊市委讲师团,河北 廊坊,065000 |
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| 摘 要： | 从廊坊市会展经济的发展现状出发,指出了廊坊市发展会展经济中存在的不足之处,特别是发展会展经济中存在的会展影响力小、知名度不高、缺乏品牌的现象和问题很突出。作者根据长期的调研思考,有针对性地提出了廊坊市发展会展经济品牌的策略。
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| 关 键 词： | 会展经济 品牌策略 研究 廊坊市 |
Strategy of Developing Exhibition Economic Brand in Langfang |
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| LI Yi-chao,LIU Yu-mei. Strategy of Developing Exhibition Economic Brand in Langfang[J]. Journal of Hebei Polytechnic College, 2008, 8(3) |
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| Authors: | LI Yi-chao LIU Yu-mei |
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| Affiliation: | LI Yi-chao LIU Yu-mei; |
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| Abstract: | Start from the current developing situation of Langfang exhibition economy,point out the defects of Langfang exhibition economy,especially the extruding phenomena and problems of less influence,low popularity,shortage of brand.Based on long-term investigation and thought,the author proposes the strategy of developing Langfang s economic brand pertinently. |
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| Keywords: | exhibition economy brand strategy research langfang city |
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