| 大学定位 |
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| 引用本文： | 张风辉. 大学定位[J]. 河北师范大学学报(教育科学版), 2003, 5(5): 72-78 |
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| 作者姓名： | 张风辉 |
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| 作者单位： | 河北师范大学,文学院,河北,石家庄,050091 |
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| 摘 要： | 高等教育产业化是大学发展的趋势 ,用市场手段解决高等教育存在的矛盾和问题成为必然的选择。大学定位是大学创建品牌与谋求发展的前提。大学欲获得准确的定位 ,应该对高等教育市场、自身状况、竞争对手进行认真分析研究 ,从而确定目标市场。在此基础上制定人力资源产品定位策略与大学的定位策略。
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| 关 键 词： | 大学 目标市场 定位 |
| 文章编号： | 1009-413X(2003)05-0072-07 |
| 修稿时间： | 2003-03-17 |
Definitional orientations of universities |
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| ZHANG Feng-hui. Definitional orientations of universities[J]. Journal of Hebei Normal University, 2003, 5(5): 72-78 |
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| Authors: | ZHANG Feng-hui |
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| Abstract: | The industrialization of the higher education has turned into the objective reality, and so it is assumed to be an inevitable choice to solve the problems by using market measures. The defining or definitional orientations of universities serve as the premise for promotion of the development. Therefore, an accurate definition and analysis of the educational market, the status-quo and opponents of universities will enable us to clarify and target the markets. Likewise, this will further help us tap on the human resources, and redefine the tactics and the orientations of universities. |
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| Keywords: | university target market orientation |
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