Cold hard cash: commercialization,politics, and amateurism in United States track and field |
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| Authors: | Austin Duckworth Jan Todd |
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| Institution: | Department of Kinesiology and Health Education, The University of Texas at Austin, Austin, TX, USA |
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| Abstract: | This article explores the decline of amateurism in the sport of track-and-field between the years 1968 and 1982. In doing so, it pays particular attention to Cold War politics as well as the role played by shoe companies such as Nike, in facilitating that transformation. |
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