| 广告创意与消费心理 |
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| 引用本文： | 刘婕.广告创意与消费心理[J].开封教育学院学报,2010,30(3):46-48. |
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| 作者姓名： | 刘婕 |
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| 作者单位： | 河南省财经学校,河南,郑州,450053 |
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| 摘 要： | 广告创意与消费者的心理关联密切,消费者的心理影响着他们的消费行为。因此,广告的定位要科学准确。在设计中注意发挥广告的吸引力和诱导力,更好地将广告信息传递给消费者,以赢得消费者心理需求。
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| 关 键 词： | 广告 创意 消费者 心理 |
Commercial Originality and Consumer Psychology |
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| LIU Jie.Commercial Originality and Consumer Psychology[J].Journal of Kaifeng Institute of Education,2010,30(3):46-48. |
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| Authors: | LIU Jie |
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| Institution: | LIU Jie(Henan Finance and Economics School,Zhengzhou 450000,China) |
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| Abstract: | It is no doubt commercial originality involves with consumer psychology,and consumer psychology affects consumer behavior.In order to meet the need of Consumer Psychology,A commercial should has scientific and accurate orientation,attractive and inductive design to deliver more reliable information. |
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| Keywords: | commercial originality consumer psychology |
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