| 无意识思维对决策的促进作用 |
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| 引用本文： | 邢强,王菁.无意识思维对决策的促进作用[J].宁波大学学报(教育科学版),2014(4):7-11. |
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| 作者姓名： | 邢强 王菁 |
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| 作者单位： | 广州大学心理学系,广东广州510006 |
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| 基金项目： | 广东省高校学科建设专项资金资助项目（2013WYXM0095）;广州市属高校人文社会科学重点项目（10A108） |
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| 摘 要： | 研究以本科生为被试,优差不同的汽车属性信息为实验材料,通过对信息量大小和无意识思维位置的操控,具体探察无意识思维对决策的促进作用。研究结果表明,无意识思维相比意识思维具有更大的认知容量,更有利于整合大量的信息;但对简单决策的促进作用不显著;在复杂决策时,也需要意识思维先进行信息的规则转换,才能有效地使用信息,产生较优的决策结果。
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| 关 键 词： | 无意识思维 简单决策 复杂决策 立即酝酿 延迟酝酿 |
Upon the Effects of Unconscious Thought on Decision-making |
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| XING Qiang,WANG Jing.Upon the Effects of Unconscious Thought on Decision-making[J].Journal of Ningbo University(Educational Science Edition),2014(4):7-11. |
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| Authors: | XING Qiang WANG Jing |
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| Institution: | ( Dept. of Psychology, Guangzhou University, Guangzhou 510006, China ) |
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| Abstract: | This research used undergraduates as subjects and altemative information on car attributes as experiment materials to investigate the role of unconscious thought in decision-making by arranging different sequential integration of conscious and unconscious thought. The results showed that unconscious thought has a much higher cognitive capacity than conscious thought, which vital to integrating numerous decision attributes, while the role of unconsciousness in simple decision-making is not significant; and that in complex decision-making, conscious cull of rule-violating options is needed to effectively utilize information and produce the optimal decision results. |
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| Keywords: | unconscious thought simple decision complex decision immediate incubation delayed incubation |
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