网络舆情视角下思想政治教育者的话语表达

话语是思想政治教育主体双方达成有效沟通的必备条件,而思想政治教育者的话语表达则直接影响到思想政治教育实效性的实现程度。在信息多元化的全民传播时代,对网络舆情的了解把握与引导应对逐渐成为新时期思想政治教育的重要工作。网言网语在丰富人们思想情感表达方式和内容的同时,也对如何实现网络思想政治教育实践中话语表达的与时俱进提出了新的要求。网络舆情脾性复杂,思想政治教育者只有熟悉了解其特性及其对社会舆情内涵的多重影响效应,了解掌握网言网语及其表达方式,才能在网上与年轻人的思想交流中顺畅参与沟通,适时适度作出适当的话语回应,实现有效教育引导。

Online Public Opinion and Discourse of Ideological and Political Educators

Discourse that is essential for the communication between the subjectivities of teachers and students must be conveyed directly by ideological and political educators to directly influence the efficiency of the education. In today＇s diversified information and mass communication, grasping and guiding the online public opinion is part of ideological and political education. Network language requires correspondent discourse conveyance in in line with times while enriching users＇ emotional expression and content. Faced with the complex online mass opinion, educators should understand its characteristics, multiple effects, network language and its expressions in order to avoid stiff participation, smoothly interact in the cyberspace, instantly respond and effectively direct the public opinion.