我国西南部主要城市女性体育健身消费结构分析

随着体育活动逐渐融入大众的生活,越来越多的女性走进了商业性健身场所.从基本情况、健身状况等方面对我国西南部四个省会城市的部分商业性健身场所女性消费者进行了调查,结果发现:25岁前后女性为商业性健身房的主流消费群;商业性健身房逐渐趋向平民化的经营策略,形成了商业性健身房女性消费者高学历的现象;影响其确定健身房的因素则主要有地理位置、价格、设施和服务质量,健身房组织集体活动的宣传度还有待提高.

On the Consumption Structure of Female's Bodybuilding in the Main Cities of Southwest China

In the wake of the gym maneuver gradually thaws into people's life,more and more female are goaded into improving health in commercial gyms.This paper makes an investigation into the fundamental situation,improvement of female consumers' health in partial commercial gyms of four provincial capitals in southwest China.It is found that women about 25 years old are the main consumers;the commercial gym gradually inclines to the management tactics of common people;the chief elements of affecting the fixing of gyms are the geographical position,price,facilities and service quality.The propaganda degree of organizing collective activities still awaits the raise.