| 企业参与科普的动因分析及引导措施探析 |
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| 引用本文： | 许金立,张明玉,邬文兵.企业参与科普的动因分析及引导措施探析[J].科技与管理,2009,11(3). |
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| 作者姓名： | 许金立 张明玉 邬文兵 |
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| 作者单位： | 北京交通大学,经济管理学院,北京,100044 |
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| 基金项目： | 北京市科普活动专项经费资助(B08H0050) |
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| 摘 要： | 科普事业的发展需要企业的大力支持与参与。分析了企业参与科普的含义，调查了企业参与科普活动的态度和需求的概况．阐明了企业参与科普的动因。在此基础上提出了政府引导企业参与科普活动应采取的相关措施。
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| 关 键 词： | 科普 企业 动因 引导措施 |
Analysis on the motivation and leading measures of enterprises to participate in scientific popularization |
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| XU Jin-li,ZHANG Ming-yu,WU Wen-bing.Analysis on the motivation and leading measures of enterprises to participate in scientific popularization[J].Science-Technology and Management,2009,11(3). |
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| Authors: | XU Jin-li ZHANG Ming-yu WU Wen-bing |
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| Institution: | School of Economics and Management;Beijing Jiaotong University;Beijing 100044;China |
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| Abstract: | The development of scientific popularization requires strong support and participation of businesses.This paper analyzes the meaning of enterprises,participating in scientific popularization and investigates the attitudes and requirements of enterprises.Then it explains the motives of enterprises to participate in scientific popularization.On this basis,it proposes corresponding measures for government to guide enterprises to participate in scientific popularization. |
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| Keywords: | scientific popularization enterprise motivation leading measures |
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