| 《市场营销学》课程教学的探索与实践 |
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| 引用本文： | 史辉,刘素华. 《市场营销学》课程教学的探索与实践[J]. 湖北函授大学学报, 2004, 17(3): 42-44 |
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| 作者姓名： | 史辉 刘素华 |
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| 作者单位： | 1. 湖北国土资源职业学院,湖北,荆州,434002
2. 江汉石油管理局职工大学,湖北,潜江,433100 |
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| 摘 要： | 课程教学是一项系统工作,教师要教好一门课程,需要付出艰苦的努力和艰辛的劳动。教师必须在钻研 业务及提高自身的教学素养、精选教学内容、改革教学方法等多方面多做努力,只要我们能紧紧把握好这些重要环 节,我们的付出就能见到较好的效果。
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| 关 键 词： | 市场营销学 教学素养 教学内容 教学方法 教学效果 |
Research & Practise on Teaching "Marketing" |
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| SHI Hui,LIU Su-hua. Research & Practise on Teaching "Marketing"[J]. Journal of Hubei Correspondence University, 2004, 17(3): 42-44 |
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| Authors: | SHI Hui LIU Su-hua |
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| Abstract: | Teaching is a systematic job. Teachers should work very hard to teach the course well. And also, they must do even harder jobs on studing diligently their professions, improving their teaching attainments, selecting the teaching contents, reforming the teaching methods and so on. As long as we master the points above, we can make better effords in this field. |
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| Keywords: | Maketing teaching attainments teaching contents teaching methods teaching effords |
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