| Abstract: | Information on products, markets, distribution channels, sales management, the production and survival of sales personnel, sales results, consumer preferences, and purchasing habits is the lifeblood of the Life Insurance Marketing and Research Association's business. The library is its best-known information service and member companies are encouraged to use the library as a resource. The library provides information on all facets of marketing operations, based on a collection of materials covering all distribution systems. The library also works to stay on top of new developments in group insurance, pension, and health insurance marketing as well as those relating to individual life insurance. |
