| Abstract: | The purpose of this study is to determine the comprehensiveness and composition of university library holdings of marketing journals for three types of university library holdings of marketing journals for three types of institutions: schools that offer a doctoral degree program in marketing; non-doctoral degree programs in marketing offered at schools accredited by the AACSB; and non-doctoral degree programs offered at non-AACSB accredited schools. The results offer useful information for university librarians and marketing educators responsible for making journal acquisition and discontinuation decisions. |
