| 武当山旅游资源开发新模式初探——净乐宫重建成败的启示 |
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| 引用本文： | 朱艳梅,南曙光.武当山旅游资源开发新模式初探——净乐宫重建成败的启示[J].郧阳师范高等专科学校学报,2007,27(4):4-5. |
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| 作者姓名： | 朱艳梅 南曙光 |
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| 作者单位： | 郧阳师范高等专科学校,政史系,湖北,丹江口,442700 |
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| 基金项目： | 郧阳师范高等专科学校科研项目青年项目 |
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| 摘 要： | 重建的净乐宫自2006年3月3日开光营业以来，一度万人空巷、人潮汹涌，但好景不长，不到一个月就呈现了高开低走，由浓而淡的局面。净乐宫这种首次实施和探索的新型的开发模式，现在遇到了市场和营销方面的瓶颈。
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| 关 键 词： | 新模式 净乐宫 开发 |
| 文章编号： | 1008-6072（2007）04-0004-02 |
| 修稿时间： | 2007-04-08 |
On the New Development Mode of Wudang Mountains Tourist Resources |
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| ZHU Yan-mei,NAN Shu-guang.On the New Development Mode of Wudang Mountains Tourist Resources[J].Journal of Yunyang Teachers College,2007,27(4):4-5. |
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| Authors: | ZHU Yan-mei NAN Shu-guang |
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| Abstract: | The rebuilt Jingle Palace held the opening ceremony on March 3, 2006, thousands of people came there and Jingle Palace had prosperous tourist results. However, the heavy harvest did not last long, less than one month; the visitors came less and less. The new mode of developing Jingle Palace met the bottleneck of market and marketing, so we should find out a new development mode of Wudang Mountains tourist resources. |
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| Keywords: | new mode Jingle Palace development |
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