基于注意力资源分配机制的网络危机舆情演变研究

分析了网络舆情演变过程中的受众注意力资源的分配机制,提出了网络危机舆情势能等相关概念,通过NetLogo平台进行多主体建模,模拟了危机事件爆发后危机话题和注意力资源的变动过程,探讨了受众注意力资源分配机制对网络危机舆情演变的影响,并通过改变模型中相关参数对演变规律进行了描述,提出相关的管理启示。

Abstract：

The allocation mechanism of audiences＇ attention resources in the online public opinion evolution process is discussed. The concepts of the potential energy of the online public opinion on crisis and so on are put forward. By the use of the multi-agent modeling method based on NetLogo platform,this article simulates the change process of crisis topics and attention resources after the crisis incidents break out,discusses the influence of the allocation mechanism of audiences＇attention resources on the evolution of online public opinion on crisis,and describes the evolution law by changing the relevant parameters of the model. Finally,some inspirations for crisis information management are offered.