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Performance in the stands
Authors:Matthew Guschwan
Institution:1. Kelley School of Business, Indiana University, Bloomington, IN,USAMatt_Guschwan@alumni.emory.edumatthew.guschwan@gmail.com
Abstract:This essay focuses on the football stadium and all the communicative acts that happen therein. Building on the definition of performance, this essay lists the ways in which fans communicate in the stadium in order to perform fandom. Every fan brings their voice and body to the stadium as communicative means. Others bring small banners, while many groups bring huge visual symbols and pointed messages on banners that can stretch for 50 meters. The performance of the fans at the stadium builds on the bonds formed outside the stadium. The passion that goes into everyday fandom sustains the energy that ignites in the stadium.
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