| 成语仿拟广告词生成的认知本质 |
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| 引用本文： | 黄婉童.成语仿拟广告词生成的认知本质[J].牡丹江教育学院学报,2011(2):29-30,76. |
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| 作者姓名： | 黄婉童 |
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| 作者单位： | 河南农业大学外语学院,河南郑州,450002 |
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| 摘 要： | 从认知语言学中的图形-背景论出发,重新审视成语仿拟广告词,分析其生成的认知本质,即成语仿拟广告词的生成是在认知参照点作用下择取本体背景和确定仿体图形的认知过程,从而扩展了图形-背景论对语言现象的解释力,同时也丰富了对这一语言现象的研究。
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| 关 键 词： | 图形-背景 成语仿拟 本体背景 仿体图形 |
A Cognitive Explanation of Parody of the Chinese Idioms in Advertisement |
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| HUANG Wan-tong.A Cognitive Explanation of Parody of the Chinese Idioms in Advertisement[J].Journal of Mudanjiang College of Education,2011(2):29-30,76. |
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| Authors: | HUANG Wan-tong |
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| Institution: | HUANG Wan-tong(School of Foreign Language,Henan Agriculture University,Zhengzhou,Henan 450002) |
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| Abstract: | This paper makes an attempt to reexamine the parody of the Chinese idioms in advertisements by the application of Figure-Ground Theory in Cognitive Linguistics,and this tentative analysis has brought to light the cognitive process of the generating of this type of advertisements,enhanced the explanatory power of Figure-Ground Theory and enriched the researches on the parody of the Chinese idioms in advertisements. |
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| Keywords: | Figure-Ground parody of the Chinese idioms ground in Chinese idioms figure in parody |
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