| 基于零售商服务质量提高的供应链双渠道协调机制 |
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| 引用本文： | 王玉洁,陈荔.基于零售商服务质量提高的供应链双渠道协调机制[J].科技与管理,2014(4):68-71. |
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| 作者姓名： | 王玉洁 陈荔 |
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| 作者单位： | 上海理工大学管理学院; |
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| 基金项目： | 国家自然科学基金项目(71171135);上海市一流学科建设项目(S1205YLXK) |
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| 摘 要： | 近几年,电子商务蓬勃发展,网络销售和实体店销售双渠道销售蓬勃发展。以双渠道供应链为研究背景,以解决制造商和零售商的双渠道竞争冲突为目的,以促进制造商和零售商的合作共赢为出发点,提出了以提高零售商服务质量为目的的双渠道供应链协调机制,该机制既能维护零售商在制造商开通电子渠道后的基本利益,又能加强零售商提高服务质量的动力,最终实现双方共赢。论文证明了该协调机制的有效性和合理性。
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| 关 键 词： | 双渠道 协调机制 服务质量 共赢 |
Supply chain coordination for enhancing service quality of retailor |
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| WANG Yu-jie,CHEN Li.Supply chain coordination for enhancing service quality of retailor[J].Science-Technology and Management,2014(4):68-71. |
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| Authors: | WANG Yu-jie CHEN Li |
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| Institution: | ( School of Management, University of Shanghai for Science and Technology, Shanghai 200093, China) |
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| Abstract: | With the development of e-commerce, online sales and store sales shared prosperity. Under the background of dual-channel supply chain, the purpose of the paper is to solve the double channel conflict of manufacturers and retailers, to promote win-win cooperation for manufacturers and retailers. The paper puts forward a effective supply chain coordination mechanism that can not only maintain the basic interests of the retailers after manufactur- ers opening electronic channels, and can stimulate retailers to improve the service quality. The mechanism can help manufacturers and retailers to achieve the win-win situation. The paper proved the validity and rationality of the coordination mechanism. |
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| Keywords: | double-channel coordination contract service quality all-win |
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