Media comparison and deployment: a practitioner's view |
| |
Authors: | Jack Koumi |
| |
Affiliation: | Jack Koumi is an educational media trainer and consultant, based at 4 West Street, Weedon, Northamptonshire, NN7 4QU, UK. |
| |
Abstract: | Research on comparative efficacy of media has been flawed, giving a false impression of equipotentiality between media. Consequently, the need for workable criteria for optimal media deployment has been underestimated. A framework is proposed to help course developers design such media selection procedures. This has two ingredients: a broad categorisation of comparative merits of different media and a finer-grained inventory of media-distinctive techniques and teaching functions. Five media are considered in depth: radio and TV (broadcast), audio and video (cassette, with complementary notes) and print. These are then compared briefly with computer-based media. The analysis considers six types of media characteristics: symbol system, access, controllability, student reactivity, interactivity, adaptivity. The framework was developed collaboratively over several years, with the help of theorists and practitioners in international seminars and workshops. |
| |
Keywords: | |
|
|