| 网络营销的消费主体特征与顾客让渡价值简析 |
| |
| 引用本文： | 余诗建.网络营销的消费主体特征与顾客让渡价值简析[J].金华职业技术学院学报,2003,3(3):60-62,92. |
| |
| 作者姓名： | 余诗建 |
| |
| 作者单位： | 金华职业技术学院经贸学院,助教,321007,金华市 |
| |
| 摘 要： | 在分析了网络营销所面向消费主体的轮廓及消费心理变化趋势的基础上，提出了企业开展有效网络营销应为其据供和创造的顾客让渡价值内涵及其限制性条件。
|
| 关 键 词： | 网络营销 消费主体 顾客 让渡价值 企业 |
| 文章编号： | 1671-3699(2003)03-0060-03 |
Simple Analysis of Consumption Corpus's Characteristic and Customer Delivered Value in Internet Marketing |
| |
| YU Shi-jian.Simple Analysis of Consumption Corpus''s Characteristic and Customer Delivered Value in Internet Marketing[J].Journal of Jinhua College of Profession and Technology,2003,3(3):60-62,92. |
| |
| Authors: | YU Shi-jian |
| |
| Institution: | Jinhua College of Profession and Technology |
| |
| Abstract: | On the basis of analysis about the Consumption Corpus's Characteristic and the trend on consumer's mental state,the paper brings forward what the business enterprise should create or afford for consumer's delivered value in the course of internet marketing,as well as its limitation. |
| |
| Keywords: | internet marketing customer delivered value ordering-marketing customer value service |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
