经济欠发达地区居民体育消费趋势的调查研究

广东省经济欠发达地区居民的体育消费整体水平还处在初级阶段。但居民体育消费在悄然增长,且在家庭消费支出中的比重越来越大;不同档次的体育消费群体已初见层次化格局的特点;实物性体育消费仍占主导地位,非实物性体育消费呈上升趋势。针对该地区体育消费的特点,提出了推动其体育消费的若干建议。

Sports Consumption Trend of the Inhabitants in the Economically Undeveloped Areas in Guangdong Province

This paper has studied the trend of sports consumption of the inhabitants in the economically undeveloped areas in Guangdong by means of investigation.The result shows that the whole standard of sports consumption in the economically undeveloped areas in Guangdong Province is still in the initial stage,but the inhabitants' sports consumption is gradually increasing and the proportion of the household expenditure is becoming bigger and bigger.All scales of sports consumption communities have demonstrated the level pattern.The sports consumption of material objects is still occuping the dominant position and the consumption of the non-material objects is presenting the trend of escalation.Only when we guide action according to the circumstances in view of characteristics of the sports consumption,can we enhance the sports consumption gradually.