| 浅谈电信公司数据业务营销战略 |
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| 引用本文： | 张坤.浅谈电信公司数据业务营销战略[J].科技成果管理与研究,2011(8):64-65,68. |
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| 作者姓名： | 张坤 |
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| 作者单位： | 中国移动通信集团河北有限公司沧州分公司,河北沧州,061000 |
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| 摘 要： | 随着移动通信单向收费的持续推进，语音业务的不断降价，长途一费制、漫游话费的取消，移动运营收入的重心将从语音业务向数据业务转移。文章以移动数据业务为研究对象，探索电信公司数据业务发展战略。
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| 关 键 词： | 移动通信 数据业务 营销战略 |
Data Services of Telecom Marketing Strategy |
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| ZHANG Kun.Data Services of Telecom Marketing Strategy[J].Management and Research on Scientific & Technological Achievements,2011(8):64-65,68. |
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| Authors: | ZHANG Kun |
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| Institution: | ZHANG Kun (Cangzhou Branch,China Mobile Communications Group Co., Ltd Cangzhou 061000, China) |
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| Abstract: | With the one-way charging of mobile communications＇ continuously advancement and the elimination of roaming calls, the prices of voice service will reduce unceasingly, and the focus of mobile operators will be transferred to the voice data. This paper takes mobile data services as the object of study, explores data service development strategy thoroughly. |
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| Keywords: | mobile communications data business marketing strategy |
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